Be:Fit – held this year at the Business Design Centre, Islington – is the women-only event that believes strong and fit is where it’s at. Its mission is to inspire a nation of ladies determined to be the best they can be, while embracing their bodies and ditching the notion of cabbage soup diets. If you’re looking for inspiration or think you can help empower someone else, pop along – you won’t be disappointed.
125 brands from the world of health and fitness have been confirmed so far, with experts from the likes of Living Juice, PUSH Mind & Body and The Saucy Fish Co giving their advice. We recommend visiting the Withings stand for a free health check and nutritional assessment from Oatly.
When you’re done browsing the stands, there are a number of fitness classes to ‘try before you buy’ at the Reebok FitHub. Ever fancied a go at Insanity, or even a whole 30-minute workout dedicated to the song Uptown Funk? Now’s your chance. Classes are free but make sure to book online for £1 to secure your place.
After an action-packed day, make sure you visit the Luxe Lounge for a sports massage, and re-fuel with a cooking demo from celebrity chef Sophie Michell and The Total Greek Yoghurt Kitchen. Learn how to create protein-packed dishes subbing in Greek yoghurt for less healthy ingredients for indulgent but virtuous meals.
If you aren’t already sold, Be:Fit is also hosting talks from sporting celebs such as Becky Adlington and Victoria Pendleton to keep your motivation on track.
For more information and the full list of exhibitors, check out befitlondon.com
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