Dublin, Oct. 8, 2013 (GLOBE NEWSWIRE) — Research and Markets (http://www.researchandmarkets.com/research/4w656q/sports_and) has announced the addition of the “Sports and Fitness Nutrition Foods and Drinks – Global Strategic Business Report” report to their offering.
This report analyzes the worldwide markets for Sports and Fitness Nutrition Foods and Drinks in US$ Million by the following Product Segments: Sports/Energy Foods, and Sports/Energy Drinks. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.
The report profiles 244 companies including many key and niche players such as
- Abbott Laboratories Inc.
- Clif Bar & Company
- Coca-Cola Co.
- Dr Pepper Snapple Group Inc.
- GNC Holdings Inc.
- GlaxoSmithKline Plc
- Monster Beverage Corporation
- Nestle SA
- Optimum Nutrition Inc.
- Otsuka Pharmaceutical Co. Ltd.
- PepsiCo Inc.
- Red Bull GmbH
- Rockstar Inc.
- The Balance Bar Company
- The Quaker Oats Company Inc.
- Yakult Honsha Co. Ltd.
Key Topics Covered:
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION
Study Reliability and Reporting Limitation I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-2
Product Segmentation and Scope of Study I-3
Sports and Fitness Nutrition I-3
Sports/Energy Foods I-3
Sports, Energy and Nutrition Bars I-3
Chewables I-3
Sport/Energy/Endurance Gels I-4
Sports/Energy Drinks I-4
Sports Drinks I-4
Energy Drinks I-4
Powders-to-Mix/Energy Drink Mix I-4
II. Executive Summary
1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Market Insights II-1
Effect of the Sovereign Debt Crisis on the Sports Nutrition
Products Market II-1
Outlook II-2
Demarcation Between Sports Drinks and Beverages Fades II-2
Increase in Volume Consumption of Energy Drinks II-2
Sales of Energy Shots to Grow II-5
Overview of Safety Regulations for Sports Nutrition Products II-5
Sports Nutrition Market Boosted by Rising Popularity of Energy
Drinks II-5
Distribution Scenario II-6
Recession Impact in Retrospect II-6
2. TRENDS AND ISSUES II-7
Non-Athletes Underpin Sales Growth II-7
Special Emphasis on Protein Content II-7
PowerBar Shows the Way II-7
Energy Bars Replacing Meals II-8
Potential Substitutes: A Threat to Energy Bars II-8
Declining Consumer Spending Casts Shadow Over Soft Drinks
Market II-8
Producers to Leverage Favorable Climate in the Emerging
Markets II-8
Do Trends Translate into Sales? II-9
Sports Drink: Always Youthful II-9
Innovations Backed by Science II-9
Ingredients Remain a Hot Topic in Sports Nutrition Arena II-10
Ingredient Supply Disruptions to Impact Sports and Energy
Drinks II-10
Changing Face of Sports Drink Formulations II-11
Caffeine: Always Making News II-11
Use of Natural Ingredients in Sports Drinks II-12
Coconut Water Interests Industry Leaders II-13
Sweetener Trends in the Sports Drinks Market II-13
Health Issues to Lower Demand for Sugar-Sweetened Products II-14
Top 10 Claims of Product Launches in the Global Sports &
Energy Drinks Market for the Year 2012 II-14
Third Party Endorsements: Success Formula II-15
Growth Strategies of Producers II-15
Consumer Trends in the Sports and Fitness Nutrition Market II-15
Women are Going Places II-15
Packaging Trends II-16
Packaging Suitable for Children’s Use II-16
Role of Consumer Awareness Programs II-16
Future Alternatives in Sports Nutrition II-16
Major Challenges Confronting the Sports Nutrition Food and
Drinks Industry II-16
Water Scarcity to Hamper Production II-17
3. PRODUCT OVERVIEW II-18
Sports and Fitness Nutrition: An Introduction II-18
Classification by Function II-18
Meal Replacements Products and Fat Burners II-18
Endurance Products II-18
Strength and Bodybuilding Supplements II-18
Energy Products II-18
Recovery Products II-18
Classification by Product Type II-19
Sports and Energy Foods II-19
Sports, Energy and Nutrition Bars II-19
Sports Bars II-20
Energy Bars II-20
Nutrition Bars II-21
Energy/Endurance Bars II-21
Meal Replacement Bars II-21
Diet/Weight Loss Bars II-21
Functional/Nutritional Bars II-21
High Protein/Body Building Bars II-22
Chewables II-22
Sport/Energy/Endurance Gels II-22
Sports and Energy Drinks II-23
Major Ingredients and their Attributes II-23
Attracting Soft Drinks Companies II-23
Differences between Sports and Energy Drinks II-23
Sports Drinks II-24
Categories of Sports Drinks II-25
Isotonic II-25
Hypotonic II-25
Hypertonic II-25
Why Sports Drink? II-26
Dehydration II-26
Electrolytes II-26
Carbohydrate II-27
Fluid Absorption II-27
Water: Not Appropriate II-27
Why are Sports Drinks a Better Source of Rehydration Compared to Water? II-28
Energy Drinks II-28
Types of Energy Drinks II-28
Energy shots II-28
Anti-energy drinks II-28
Caffeinated Alcoholic Energy Drinks II-29
Who Can Consume Energy Drinks? II-29
Effect of Energy Drinks on Performance II-30
Challenges Facing the Energy Drinks Sector II-30
Popular Claims and Side Effects of Ingredients in Energy
Drinks II-30
Powders-to-Mix/Energy Drink Mix II-30
Ready-to-Drink (RTD) II-31
Recovery/Nutrition Beverages II-31
Fitness Water II-31
4. PRODUCT INNOVATIONS/INTRODUCTIONS II-32
Abbott Launches Perfectly Simple Nutrition Bar under
ZonePerfect(R) II-32
Abbott’s EAS(R) Sports Nutrition Develops New Range of Powder and Bars II-32
Multipower UK Rolls Out Multicarbo(R) Jelly Bars II-32
Goddess Energy Launches Flirt(R) Energy Drink in SLEEK(R)
Packaging II-32
Monster Energy Launches Monster Absolutely Zero Energy Drink II-33
Abbott Rolls Out EAS Recovery Protein Powder II-33
Swisse Vitamins Launches Swisse Active Nutrition Range II-33
YJ Sciences Unveils Youth Juice II-33
Lacka Foods UK Launches Chimpanzee Energy Bars II-34
Grass Roots Beverage Rolls Out SK Energy Drink in Florida II-34
GlaxoSmithKline Consumer Healthcare Launches Lucozade Sport
Drink II-34
Balance Bar(R) Launches Mini Energy Bars II-34
Hiball Energy Launches New Line of Sparkling Energy Water and
Energy Drinks II-34
TO Sports Innovation Introduces New Sports Nutrition Beverage and Water Beverage under Dethrone II-35
New Whey Nutrition Introduces Fit2Go II-35
Swanson Health Products Launches Swanson(R) pH Balance Alka-Tone
Drink Mix for Athletes II-35
Pro Athlete Supplementation and Trioni Introduces Daionic Pro
Nutrition Shake II-35
Preventics Health Unveils New Caffeine-Free BiomaxX Energy
Nutrition Energy Drinks and Nutritional Supplements II-36
iSatori Technologies Launches New Eat-Smart(R) Whey Protein
Crisp Bar II-36
Sponser Sport Food Introduces High Energy Bars II-36
Fluid Sports Nutrition Introduces Bacon II-36
Spar Austria Introduces New Energy Drinks II-37
Ultra Energy Introduces Hornet Juice II-37
GNC Holdings and Shadow Beverages Introduce GNC Beverage Range II-37
Yash Birla Group to Launch B3 (BCUBE) Advanced Sports
Nutrition Products II-37
Sharkies Unveils Organic Energy Sports Chew II-37
Powerade Unveils Powerade ION4 in Italy II-38
Starbucks Rolls Out New Range of Refreshers II-38
Yakult U.S.A to Launch Yakult Light II-38
Arla to Launch New Whey Protein Ingredient II-38
Coca-Cola Introduces Aquarius in Singapore II-38
Kraft Foods to Introduce Caffeine-Enhanced MiO Drink II-39
Jones Soda Unveils WhoopAss Energy Drink in Canada II-39
VPX(R) Sports Rolls Out BANG(R) Hybrid Nutrition Beverage II-39
Proline to Introduce Energy Drink and Footwear Products in
Indian Market II-39
Celestial Seasonings Unveils Enerji Green Tea Energy Shots II-39
Scheckters Organic Beverages Launches Scheckters
OrganicEnergy(TM) Energy Drink II-40
XYIENCE Adds New Flavors to Xenergy Energy Drinks Range II-40
Herborium Group to Launch New Herbal Energy Drink II-40
Trioni and Pro Athlete Supplementation Unveil Daionic Pro
Nutrition Shake II-40
Campbell Soup Announces Expansion of V8 Energy Drinks Line II-41
Dutch Bros Coffee Introduces Dutch Bros Blue Rebel Energy
Drink II-41
TO Sports Launches Dethrone Beverage Sports Nutrition and
Water Beverage II-41
Active Health Foods Introduces Active X(TM) Energy Bars Fortified with Vitamins II-41
Nestle Launches Iron Girl Energy Bar II-42
Creative Edge Nutrition to Launch METABOLIC XTREME II-42
Ganeden Biotech and Pro Drive Launch Pro Drive(TM) Sports Bar II-42
CNP Introduces Flavors of Choc Mint and Banana II-42
FRS(R) Healthy Energy(R) to Launch Healthy Protein and Healthy
Energy Formulas II-42
XXX Energy Drinks Pvt. Ltd. Introduces SJ XXX Minus II-43
HYDRIVE Energy Introduces HYDRIVE DECAF and HYDRIVE EXTRA
STRENGTH Energy Drink II-43
Abbott Laboratories Launches New ZonePerfect Sweet & Salty
Nutrition Bars II-43
Balance Bar Launches New Cafe Balance Bars Line II-44
Team Lotus Introduces New EQ8 Energy Drinks Range II-44
NourishCo to Unveil Lehar Gluco Plus Energy Drink II-44
Hype Energy Introduces Hype Energy Organic II-44
Nestle Performance Nutrition and World Triathlon Launch Iron
Girl(TM) Energy Bar II-45
BRUBAR(R) Launches BRUBAR Energy Bars II-45
ResVez to Launch Resveratrol WineTime Bar II-45
Powerade Unveils Powerade ION4 Sports Drink Formula II-45
Granola Gourmet Launches Ultimate Range of Energy Bars II-46
Wilderness Athlete Launches Performance Bars II-46
BC Lions Football Club Launches ROAR Official Energy Drink II-46
DNA Brands Rolls Out Cranrazberry Energy Drink II-46
Facedrink Introduces facedrink(TM) Energy Drink II-47
Hype Energy Rolls Out Hype Energy Organic Drink II-47
Jamba Juice to Launch Nestle Jamba All-Natural Energy Drinks in US II-47
Organic Launches Pure Bio Energy Drink in UAE II-47
Calidris India Private Introduces 28Black Energy Drink in
India II-47
5. PRODUCT INNOVATIONS/INTRODUCTIONS IN THE RECENT PAST – A
PERSPECTIVE BUILDER II-48
Abbott Launches EAS Peak(TM) with P3(TM) Technology II-48
POWERADE Launches POWERADE PLAY(TM) for Athletes II-48
Gatorade Introduces G Series through GNC II-48
AMP Energy Introduces AMP Energy Juice II-49
Kraft Introduces The Crystal Light Pure Fitness Beverage II-49
PepsiCo Introduces Gatorade Sports Mix II-49
Everlast Sports Nutrition Unveils ProLine II-49
PepsiCo to Introduce G Series Fit Low Calorie Product Line II-49
Balance Bar Introduces New Flavors of Energy Bars II-49
PacificHealth Unveils New Single Serve Packs for Endurance
Drinks II-50
Abbott Unveils Sports Nutrition Performance Beverage EAS Peak(TM) II-50
Amul to Re-Introduce Sports Drink Stamina II-50
Weider Germany Unveils Low Carb Protein Shake Drink II-50
Coca-Cola to Unveil Sports Drink Powerade II-50
GSK to Unveil New Juice Drinks II-51
PRO FOODS Launches Protein Enhanced Product II-51
PowerBar Launches Ironman(R) PERFORM(TM) Sports Drink II-51
HealthSpan Introduces BeneVia Variants II-51
Guru Beverage Launches Guru 2.0 II-52
Go Fast Sports & Beverage Co. Rolls out Hybrid Drinks Go Fast
Energy Tea and Go Fast Coconut Energy II-52
Valero Energy Launches Store Brand U Force Sport Drink II-52
Element Bars Introduces Custom Energy Bar Element Endurance for Athletes II-52
FRS Company Expands Product Range of FRS Healthy Energy Drinks with Two 90-Calorie Energy Drinks II-53
PepsiCo India Introduces Gatorade Sports Mix Ready-to-Mix
Powder II-53
CRUNK!!! Energy Drink Rolls Out CRUNK!!! MANGO-PEACH Flavor II-53
SCNS Sports Foods Unveils Marathon of Miracles(TM) Range II-54
Lucozade Sport Introduces Lucozade Sport Lite II-54
Fein Innovations Launches Fein Caffeine Crystal II-54
The Gatorade Rolls out G Series Sports-Performance Energy
Drinks II-54
Best way Introduces Gluco Energy II-55
Ex Drinks Unveils Fresh Energy Drinks II-55
FullBloom Baking Launches Toasted Oatmeal Bar II-55
Element Bars Unveils Customized Energy Bars II-55
Ever Nutrition to Introduce Ever last Energy Bars II-55
Abbott Nutrition Launches EAS Myoplex Strength Formula Shake II-56
Max Muscle Sports Nutrition and Ganeden Biotech Introduce Max
Crunch Bar II-56
Glaxo SmithKline Nutritional Healthcare to Unveil New Line of
Lucozade Sport Drinks II-56
MonaVie to Roll out MonaVie EMV(TM) II-56
Ever Nutrition Expands Ever Last Sports Nutrition Brand II-57
Tandem Rain Innovations(TM) Rolls Out Hoo Doo Chews(TM) II-57
Dr Pepper Snapple Group and All Sport Unveil All Sport
Naturally Zero II-57
Mona Vie Launches Mona Vie EMV(TM) Energy Drink II-57
Power Horse Energy Drinks Introduces Power Horse Energy Cola II-57
Combine Drinks Forays in Sports Drink Market II-58
6. RECENT INDUSTRY ACTIVITY II-59
NBTY Takes Over The Balance Bar Company II-59
DuPont Completes Take Over of Solae II-59
Enerbrite Technologies Group Acquires SBSI Nutraceuticals II-59
First Milk Acquires CNP Professional II-59
Joint Juice Takes over Premier Nutrition II-59
Big Red Takes Over HYDRIVE Energy II-60
Solanbridge Group Takes Over Abstract International II-60
Glanbia Takes Over Aseptic Solutions II-60
Serm Suk to Acquire Wrangyer Beverage II-61
Bright Lifecare Takes Over MadeInHealth.com II-61
Valeant Pharmaceuticals Acquires Probiotica Laboratorios II-61
BAWLS Guarana to Acquire Strut & Rut Energy Shot and CRUNK!!!
Energy Drink II-61
iSatori Technologies Merges with Integrated Security Systems II-62
Reckitt Benckiser Group and Schiff Nutrition International Ink
Merger Agreement II-62
Britvic to Merge with AG Barr II-62
Rugby Football Union Enters into Partnership with
GlaxoSmithKline Consumer Healthcare II-62
Dr Pepper Snapple Inks Partnership with Chicago Bears II-63
Body Glove and Pacific Health International Laboratories Enter into Agreement II-63
General Nutrition Centers Inks Agreement with Active Health
Foods II-63
Cuba Beverage and Homs Enterprise Sign Distribution Agreement II-63
Sheetz and Active Health Foods Enter into Agreement II-64
Blue Gold Beverages Signs an Exclusive Distribution Agreement
with Epic Nutrition II-64
Athletics Canada Signs Deal With BioSteel II-64
Bay Area Research Group to Develop a New Nutrition Bar II-64
Active Health Foods Selects Manos Beverages II-65
Full Motion Beverage Establishes Full Motion Sports II-65
Yakult Honsha Receives GRAS Status II-65
Hansen Natural Corp. Undergoes rebranding to Monster Beverage II-65
Yash Birla Group Inaugurates BCUBE Sports Nutrition Store II-65
Joint Juice Takes Over Nutrition(R) Brand from Premier Nutrition II-65
GlaxoSmithKline Acquires Maxinutrition Group Holdings II-66
Provexis Acquires Science in Sport II-66
Glanbia Acquires Bio-Engineered Supplements & Nutrition II-66
Kofola Group Takes Over Pinelli II-66
Designer Protein Acquires Assets of Next Proteins II-67
Clif Bar & Company Enters into Partnership with Tough Mudder II-67
Major League Gaming Enters into Partnership with NOS(R) Energy
Drink II-67
Nutritional Products International Enters into Partnership with Biotropics Malaysia Berhad II-67
Atlantic Multipower UK Extends Partnership Agreement with
Liquigas-Cannondale II-68
InHealth Media Enters into Partnership with Biotropics
Malaysia Berhad II-68
Maxinutrition Inks Distribution Agreement with Smart Nutrition II-68
ZUN and ThirstMonger Ink Distribution Agreement II-69
GNC Signs Exclusive Licensing Contract with Shadow Beverages II-69
BioExx Specialty Proteins Completes Sales License and Product
Development Agreement with Hormel II-69
Lone Star Distribution Inks Agreement with Attitude Drinks II-70
PR Nutrition Enters into Licensing Agreement with U.S. Olympic
Committee II-70
MUSASHI and Smart Nutrition Ink Distribution Agreement II-70
Old Port and Eternal Energy Ink Master Distribution Agreement II-71
Centre for Food Safety Recalls Energy Drinks II-71
7. CORPORATE ACTIVITY IN THE RECENT PAST – A PERSPECTIVE BUILDER II-72
ConAgra Foods Takes over Elan Nutrition II-72
Bullish Brands Acquires Carb Boom Sports Nutrition II-72
Kore Nutrition Takes Over Go All In II-72
Probiotec Purchases Four Sports Nutrition Brands II-72
Monster Energy Enters into Partnership with Mercedes Benz
Grand Prix Limited II-73
UK Sport Enters into Partnership with Maxinutrition for
Research and Development Activities II-73
PepsiCo and GNC Inks Agreement to Co-develop Phenom II-73
Novus Life Nutrition Inks Exclusive Distribution Agreement
with USA Sports II-73
PBA Inks Distribution Agreement with FRS II-74
Nestle Performance Nutrition and World Triathlon Sign
Agreement II-74
NuVim Inks Marketing Agreement with Cross Legion Marketing for
NuVim(R) Powder II-74
Nestle USA and Jamba Juice to Sign Renewed Partnership for
Ready-to-Drink Beverages II-74
Provita Energy USA and BYB Brands Sign Strategic Agreement II-74
Blue Gold Beverages Takes Over Exclusive Distribution
Agreements for Pit Bull Energy Bars II-75
Bryn wood Partners Takes Over Balance Bar Company II-75
M&K Acquisitions Purchases Gleukos II-75
Millennium Biotechnologies Group Inks Agreement with inVentiv
Advance Insights II-75
TapouT and Champion Nutrition Ink Licensing Agreement II-76
Alticor and Metagenics Enter into Joint Venture II-76
8. FOCUS ON SELECT GLOBAL PLAYERS II-77
Abbott Laboratories Inc (USA) II-77
The Balance Bar Company (USA) II-77
Clif Bar & Company (USA) II-78
Coca-Cola Co. (USA) II-78
Dr Pepper Snapple Group, Inc. (USA) II-79
GlaxoSmithKline Plc (UK) II-79
GNC Holdings, Inc. (USA) II-80
Monster Beverage Corporation (USA) II-80
Nestle SA (Switzerland) II-81
Optimum Nutrition Inc. (USA) II-82
Otsuka Pharmaceutical Co., Ltd. (Japan) II-82
PepsiCo Inc. (USA) II-82
The Quaker Oats Company, Inc (USA) II-83
Red Bull GmbH (Austria) II-83
Rockstar Inc (USA) II-84
Yakult Honsha Co., Ltd. (Japan) II-84
9. GLOBAL MARKET PERSPECTIVE II-85
Table 5: World Recent Past, Current & Future Analysis for
Sports and Fitness Nutrition Foods & Drinks by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) II-85
III. MARKET
1. THE UNITED STATES
2. CANADA
3. JAPAN
4. EUROPE
4a. FRANCE
4b. GERMANY
4c. ITALY
4d. THE UNITED KINGDOM
4e. SPAIN
4f. REST OF EUROPE
5. ASIA-PACIFIC
6. LATIN AMERICA
7. REST OF WORLD
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 244 (including Divisions/Subsidiaries – 279)
- The United States (168)
- Canada (9)
- Japan (7)
- Europe (61)
- - France (3)
- - Germany (4)
- - The United Kingdom (38)
- - Italy (1)
- - Rest of Europe (15)
- Asia-Pacific (Excluding Japan) (28)
- Africa (4)
- Middle-East (1)
- Caribbean (1)
For more information click here – http://www.researchandmarkets.com/research/4w656q/sports_and
Research and Markets
Laura Wood, Senior Manager.
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Sports and Fitness Nutrition Foods and Drinks – Will Trends Translate into Sales?